A B2B exhibition related to the “Tourism/Accommodation industry” and “Wellness Tourism”.

We will concurrently hold two exhibitions, the “Int’l Wellness Tourism Expo,” the only exhibition in Japan where facilities, activities, healthy food, and regions related to the travel segment promoting wellness tourism, which enhances both mental and physical well-being, will gather; and the inaugural “Tourism Marketing Expo,” aiming to address the challenges of tourism operators (hotels, ryokans, tourist destinations, etc.) and achieve “profitable tourism.”

Promoting the health of mind and body, this specialized exhibition gathers world travel content related to wellness tourism.

At this event, various facilities, activities, and healthy cuisine related to wellness tourism are showcased, allowing interactions and negotiations with travel agencies and media companies from around the world. By organizing this exhibition, we aim to revitalize the tourism industry, which has been impacted by the COVID-19 pandemic, and contribute to the enhancement of people’s mental and physical well-being worldwide.

Representatives from domestic and international travel agencies, travel agents, media outlets, corporate executives and HR personnel, travel influencers, and others will attend, providing opportunities for proposing travel plans, media exposure, and attracting workation opportunities.

In recent years, due to changing tourist needs, the penetration of Tourism DX  is considered urgent. Various challenges arise from the increase in inbound demand, such as strengthening Japan’s inbound promotion, enhancing multilingual support, and developing apps to improve traveler convenience.

This exhibition is a B2B event where solutions for tourism-related challenges converge. Topics like “Inbound Countermeasures,” “Labor Shortage/Workforce Streamlining,” “Enhancement of Facilities’ Added Value,” “Tourism as a Service (TaaS),” and “Travel Tech” are brought together under one roof. Accommodation facilities such as hotels and ryokans that seek to solve tourism-related issues, as well as municipalities, tourism associations, and DMOs, attend the event to contribute to the realization of “profitable tourism.”