MARKETING & SALES PROMOTION EXPO has annually been held in the summer, and is Japan’s largest trade show for marketing & sales promotion. Following the success of the previous shows, Sales Promotion World [January] was held in 2018 at Makuhari Messe for the first time and was a great success. The next show is expected to gather more exhibitors and visitors and achieve even greater success.

PROMOTIONAL GOODS EXPO was held for the first time at Tokyo Big Sight in July, 2009. The show has grown to be Japan’s leading exhibition for promotional goods. Following the success of the previous shows, PROMOTIONAL GOODS EXPO [January] was held in 2018 at Makuhari Messe for the first time and was a great success. The next show is expected to gather more exhibitors and visitors and to achieve even greater success.

DIGITAL PROMOTION EXPO was held for the first time in Tokyo Big Sight in July, 2017. The show has grown to be Japan’s largest exhibition for digital promotion.  Following the success of the previous shows, DIGITAL PROMOTION EXPO [January] was held in 2018 at Makuhari Messe for the first time and was a great success. The next show is expected to gather more exhibitors and visitors and to achieve even greater success.

SALES SUPPORT EXPO was held for the first time in Tokyo Big Sight in July, 2013. The show has grown to be Japan’s largest exhibition for sales support. Following the success of the previous shows, SALES SUPPORT EXPO [January] was held in 2018 at Makuhari Messe for the first time and was a great success. The next show is expected to gather more exhibitors and visitors and to achieve even greater success.

ADVERTISING SUPPORT EXPO was held for the first time in Tokyo Big Sight in July, 2016. The show has grown to be Japan’s largest exhibition for digital promotion. Following the success of the previous shows, ADVERTISING SUPPORT EXPO [January] was held in 2018 at Makuhari Messe for the first time and was a great success. The next show is expected to gather more exhibitors and visitors and to achieve even greater success.

We have gotten many requests to “hold an exhibition specializing in improving the customer experience”, and decided to hold a new exhibition inside Japan Marketing Week from the Osaka show in September 2021. With great feedbacks, we decided to hold another one in Tokyo spring show. CXM (Customer Experience Management), Marketing Automation, CMS (Content Management System), etc. are to be presented at the show and much attention is attracted as the only trade show specializing in CX.

“Creating a sales mechanism” is an area that managers and marketers always pursue. With the shift of consumption pattern, customer-originated marketing strategies influence the company’s expansion. This exhibition has been expanding in scale since it was first held in 2009 as a venue for solving unanswered problems. From marketing strategy planning to promotion measures, this is Japan’s largest exhibition consisting of eight specialized shows that cover all thing related to marketing.

This show, which features products and services useful for sales promotion, is held in Japan’s largest scale for more than 16 years. From promotional items such as novelty, souvenirs and PB/OEM products to printing services and packaging production, store furniture, signature display, and spatial design, everything related to promotion of companies/stores/facilities will be exhibited. In recent years, many products have been exhibited that are suitable for promotion strategies in line with such as women’s, senior citizens and foreigners.

This exhibition is the only business negotiation exhibition in Japan that specializes in sales, from IT solutions such as customer management systems and business card management software to services such as sales agents and consulting. Every year, many sales promoters and managers come with the aim of “strengthening our company’s operations” and “increasing sales by making sales more efficient.” For this reason, since its first opening in 2014, it has gained a reputation as an “exhibition that increases sales when exhibited”, and is a notable exhibition that has grown in size every year.”

The event has been held since July 2016 in response to many requests from the industry to compare and consider services useful for advertising activities and branding support. Because companies dealing with outdoor advertising, promotional media, and content distribution services will exhibit, many people in charge of advertising and marketing who have difficulty promoting their company will come. “Both exhibitors and visitors designated it as a “”place to discover new clients,”” and active business negotiations are taking place at the venue.”By holding this exhibition, we will contribute to the further development of the advertising industry.

Web and IT are essential for recent marketing activities such as “Web Marketing” and “SNS Marketing”. In response to this trend, this show was newly established in July 2018, and visitors highly praised it, saying, “We were considering introducing the system, so we wanted a place where we could compare it at once.” From the latest digital marketing to digital and analog integration, this is a fast-growing business negotiation exhibition where you can get suggestions that meet your company’s condition needs on the spot.

As an exhibition specializing in improving customer experience (CX), we joined the composition exhibition of Marketing Week from the Osaka (Kansai) Exhibition in September 2021. There were many requests for holding in the Kanto area as well, and we held spring exhibitions in April and summer exhibitions in July while increasing the scale. This show features CXM (Customer Experience Management), web customer service tools, FAQ systems, marketing automation, and CMS (Content Management System) to actively discuss introduction of services and customer journey promotion.