MARKETING & SALES PROMOTION EXPO [June] is Japan’s largest trade show for marketing & sales promotion products and solutions, consisting of 6 specialised shows – 11th PROMOTIONAL GOODS EXPO [June], 7thSIGNAGE & DISPLAY EXPO [June],1st STORE OPERATION SOLUTIONS EXPO [June], 6th SALES SUPPORT EXPO [June], 4th ADVERTISING SUPPORT EXPO [June] and 2nd DIGITAL PROMOTION EXPO [June].

PROMOTIONAL GOODS EXPO is Japan’s largest trade show for promotional products and services such as novelties, direct mail, packaging, print services, POP, PB/ OEM services, etc. The show expands every year, and 650 exhibitors and 44,000 visitors are expected to gather at the 2019 show. (Including concurrently held shows) At the conference, leading companies of various industries come to give speeches on the effective ways of marketing and sales promotion.

Store Promotion EXPO [July] is an exhibition focusing on store promotion products and solutions. 31,000 professionals who are involved in store promotion in various industries visited the exhibition in 2017. 130 exhibitors are expected to gather in 2018.

SALES SUPPORT EXPO was held for the first time in July, 2014. The show has grown to be Japan’s largest exhibition for sales support solutions. Visitors come to the exhibition to find solutions/services for sales improvement including CRM, sales outsourcing, database management, etc. 650 exhibitors and 44,000 visitors are expected to gather at the 2019 show. (Including concurrently held shows)

ADVERTISING SUPPORT EXPO [June] was launched in 2016 responding to strong request from the industry. The show expands every year, and 650 exhibitors and 44,000 visitors are expected to gather at the 2019 show. (Including concurrently held shows)

DIGITAL PROMOTION EXPO [June] is an exhibition focusing on digital promotion. As ICT progresses, and is becoming more and more important in promotion, many companies are starting to invest in digital promotion solutions. The exhibition provides exhibitors with the opportunity to meet such companies.

STORE OPERATION SOLUTIONS EXPO is an exhibition focusing on store promotion products and solutions. The show expands every year, and 650 exhibitors and 44,000 visitors are expected to gather at the 2019 show. (Including concurrently held shows) With a new name, the show is expected to have a greater scale than ever before.

With the declining birthrate and aging population in Japan, the expansion of overseas markets and the acquisition of foreign visitors to Japan are indispensable for corporate growth. There were many requests to hold an exhibition for overseas businesses and following the January 2021 edition, INTERNATIONALISATION SUPPORT EXPO [Tokyo] will be held in April, 2021.