04EXHIBITION SCHEDULE
Exhibition Schedule
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Marketing Week [Summer]
“Creating a sales mechanism” is an area that managers and marketers always pursue. With the shift of consumption pattern, customer-originated marketing strategies influence the company’s expansion. This exhibition has been expanding in scale since it was first held in 2009 as a venue for solving unanswered problems. From marketing strategy planning to promotion measures, this is Japan’s largest exhibition consisting of eight specialized shows that cover all thing related to marketing.
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Promotional Goods Expo [Summer]
This show, which features products and services useful for sales promotion, is held in Japan’s largest scale for more than 16 years. From promotional items such as novelty, souvenirs and PB/OEM products to printing services and packaging production, store furniture, signature display, and spatial design, everything related to promotion of companies/stores/facilities will be exhibited. In recent years, many products have been exhibited that are suitable for promotion strategies in line with such as women’s, senior citizens and foreigners.
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Sales Support Expo [Summer]
This exhibition is the only business negotiation exhibition in Japan that specializes in sales, from IT solutions such as customer management systems and business card management software to services such as sales agents and consulting. Every year, many sales promoters and managers come with the aim of “strengthening our company’s operations” and “increasing sales by making sales more efficient.” For this reason, since its first opening in 2014, it has gained a reputation as an “exhibition that increases sales when exhibited”, and is a notable exhibition that has grown in size every year.”
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Advertising Media Expo [Summer]
The event has been held since July 2016 in response to many requests from the industry to compare and consider services useful for advertising activities and branding support. Because companies dealing with outdoor advertising, promotional media, and content distribution services will exhibit, many people in charge of advertising and marketing who have difficulty promoting their company will come. “Both exhibitors and visitors designated it as a “”place to discover new clients,”” and active business negotiations are taking place at the venue.”By holding this exhibition, we will contribute to the further development of the advertising industry.
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Web & Social Media Marketing Expo [Summer]
Web and IT are essential for recent marketing activities such as “Web Marketing” and “SNS Marketing”. In response to this trend, this show was newly established in July 2018, and visitors highly praised it, saying, “We were considering introducing the system, so we wanted a place where we could compare it at once.” From the latest digital marketing to digital and analog integration, this is a fast-growing business negotiation exhibition where you can get suggestions that meet your company’s condition needs on the spot.
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Customer Experience Management Expo [Summer]
As an exhibition specializing in improving customer experience (CX), we joined the composition exhibition of Marketing Week from the Osaka (Kansai) Exhibition in September 2021. There were many requests for holding in the Kanto area as well, and we held spring exhibitions in April and summer exhibitions in July while increasing the scale. This show features CXM (Customer Experience Management), web customer service tools, FAQ systems, marketing automation, and CMS (Content Management System) to actively discuss introduction of services and customer journey promotion.
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Data Insight Expo [Summer]
As an exhibition focused on data analysis and insight in marketing research, we decided to hold a new show after receiving many requests from the industry. This exhibition is a business negotiation exhibition that displays everything from research to consulting, such as market and competition research, data analysis, questionnaire research, area research, social listening, and corporate list data utilization.
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Creative Tech Expo [Summer]
In the modern era, companies are accelerating their use of internet advertisements in response to the trend of establishing customers’ online consumption styles and full-fledged digitization of companies. In response to the increasing demand for creative production in content marketing, we decided to hold a new show within Marketing Week. In this exhibition, generated AI, web pages, banners, LPs and video production, creative production platforms, creative staffing and production branding will be exhibited in one place.
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EC Acceleration Expo [Summer]
As online consumption increases, the trend of companies creating their own EC sites and changing to D to C brands is increasing. In response to that demand, a new show is launched. In this show, services that increase sales of EC sites such as EC platform site construction, application development, EC consulting, O2O·OMO, web customer service tools and live commerce will be exhibited in one place.