As an exhibition specializing in improving customer experience (CX), we joined the composition exhibition of Marketing Week from the Osaka (Kansai) Exhibition in September 2021. There were many requests for holding in the Kanto area as well, and we held spring exhibitions in April and summer exhibitions in July while increasing the scale. This show features CXM (Customer Experience Management), web customer service tools, FAQ systems, marketing automation, and CMS (Content Management System) to actively discuss introduction of services and customer journey promotion.

As an exhibition focused on data analysis and insight in marketing research, we decided to hold a new show after receiving many requests from the industry. This exhibition is a business negotiation exhibition that displays everything from research to consulting, such as market and competition research, data analysis, questionnaire research, area research, social listening, and corporate list data utilization.

In the modern era, companies are accelerating their use of internet advertisements in response to the trend of establishing customers’ online consumption styles and full-fledged digitization of companies. In response to the increasing demand for creative production in content marketing, we decided to hold a new show within Marketing Week. In this exhibition, generated AI, web pages, banners, LPs and video production, creative production platforms, creative staffing and production branding will be exhibited in one place.

As online consumption increases, the trend of companies creating their own EC sites and changing to D to C brands is increasing. In response to that demand, a new show is launched. In this show, services that increase sales of EC sites such as EC platform site construction, application development, EC consulting, O2O·OMO, web customer service tools and live commerce will be exhibited in one place.

In recent years, while many companies are increasingly emphasizing business strategies utilizing marketing, there is also a prevalent sentiment among them that they are lacking in marketers or facing challenges in educating marketers. Recognizing the urgent need for recruiting and nurturing marketers, the decision has been made to newly launch this exhibition.

At this show, various services will be showcased to address these challenges, including recruitment support, e-learning and online courses, marketing outsourcing and staffing, consulting, and human resources management systems.